Principium

“In the beginning it was all in black and white”.
The JAJO Spring-Summer 2022 Collection is inspired by this Maureen O’Hara quote. Raincoats, jackets, dresses, sweatshirts, trousers and blouses crafted in this achromatic dualism, captivating the soul of the garments. An “interrupted” bronze-coloured dualism that, as well as being used for some garments, is also featured on the prints reproducing the face of a man and a woman. Looks that hint of a new beginning, though blurred, hazy, almost uncertain and at the same time full of surprises, as bronze is also the colour of magic lamps.
Technical fabrics, viscose, cupro and cotton are intermingled in JAJO’s tailored tradition.
Principium: a collection for a new beginning.