JAJO SPRING-SUMMER 2021
Water as a source of life, as a means for a primordial consecration and therefore for a new beginning. Its real strength is its transformation: it springs from the source and reaches the sea, becoming first a stream and then a river.
JAJO’s spring-summer 2021 collection is based on these concepts. An urban style composed of garments and accessories whose transparency and the possibility of transformation reconnect us to the element of water.
Raincoats and jackets made with transparent fabrics, sweatshirts in which the clarity of white predominates; long dresses with animal prints: the giraffe and the leopard as symbols of beauty, elegance, resourcefulness and protection against darkness.
The accessories, as usual, are transformable, allowing you to use them according to your needs or taste.
White dominates the colour chart, accompanied by black, pearl grey, tobacco and touches of fluorescent colours to “light up” the garments with a new light.